How can you ensure your research reaches the right audiences, and truly makes an impact with key stakeholders?

This interactive workshop explores how to design and deliver strategic communication and dissemination activities across the full R&D lifecycle. You’ll learn to translate complex findings into clear, compelling narratives that resonate with stakeholders from academia, industry, policy makers, and the broader public.

Using real-world examples, we’ll examine how multi-channel campaigns, editorial storytelling, and stakeholder-focused events can amplify both research impact and institutional visibility. We’ll also cover how to measure communication effectiveness using defined KPIs and analytics.

In this hands-on session, you will discover how to:
  Develop strategic communication plans for diverse stakeholders
  Demonstrate and capture measurable impact
  Leverage digital platforms and storytelling to engage audiences
  Boost visibility through SEO and social media

Whether you work in academia, industry, or on EU-funded projects, this session equips you with practical tools and strategies to ensure your research achieves real-world relevance and value.